Our distaste for analog media notwithstanding, it’s always a great idea to have a look at what’s new at IKEA every year, and the annual catalog release is a good time to do it.
Remember the excitement when the [Sears/JCPenney/Delia*s/American Girl/insert your favorite childhood catalog of choice here] arrived? For me, that feeling is still alive and well. Last week, I eagerly awaited a certain special delivery, and I was not disappointed. In my mailbox I found an advance copy of the 2020 IKEA catalog, and today I get to share it with all of you. The catalog theme is Save Our Sleep, and it’s not hard to imagine why they’ve chosen that focus.