From the site:
Paying homage to neighborhoods throughout San Francisco, Anchor is leading off the initiative with its tribute to Russian Hill and some custom artwork and apparel. Again from the Anchored in SF site:
We’ve partnered with SF local artist, Amos Goldbaum, to create custom artwork for #AnchoredInSF. During this celebration, you can collect limited edition posters and merchandise that represent the heart and soul of each neighborhood.
Loving Russian Hill as we do, we hope you’ll join us at this neighborhood celebration when it comes around on the calendar.